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Research, interactivity and new media art

For sale

for Sale

for SaleFor sale (2001)

The gallery has become a white hermetic cube. Inside the white Cube. Ideology of the Gallery Sapce. Brian O’Doherty

Concept
This works aims to offer a critique of gallery spaces by transforming one into a shop that sells imported goods, hence replacing works of art wiht tinned foodstuffs. Given a situation in which a number of galleries are still elitist in attitude, the aim is to destroy the myth of their sacred nature and to turn them into non-gallery spaces. To achive this aim, it will be necesary not only to work in the gallery but to modify its classic funcion, that is to say, to overturn the concept that they are cases for the display and sale of unique objects.

Project
The realization is formalized with printing plotters grocery photographs covering the walls, two shelves filled with cans clogged windows and a cash register accounts of actual sales take place.

  • Primavera del disseny 2001. Galería BOX23. Lab de arte. Barcelona, 2001.