Art Pieces

Art Pieces (2012)

Concept
Walter Benjamin confirmed the loss of the uniqueness of the Art Work in 1936, nevertheless, today still continues to maintain the concept of ‘aura’, of ‘exclusivity’, especially in a mercantilist sense. Art pieces rebels against the sacredness of Art. For years I have kept the invitation-cards sent by the art center La Casa Encendida Madrid.

Its design is very interesting: On one side, an image of an artist’s work or upcoming event, clean, without any information; and back, all the information of the exhibition: artist’s name, dates, location, etc. Moreover, with a with a die cutting into four parts (the information is repeated four times), which allows cutting in ‘pieces’ smaller like a business card.

Project
Art Pieces is a big collage made up the ‘pieces of art’ created by manipulating the original parts. On the floor are several picture frames. Each viewer can buy a frame, select a segment of collage and buy it. Thus he becomes artist-performer-buyer acquiring and remaking a new work of art, his own artwork…

• Esther Montoriol Gallery, Barcelona, 2012
• A&D Gallery, Collective, Barcelona, 2011